McDonald's enters commerce media: drive-thru as a medium
McDonald's is building its own ad network: 450 restaurants, $1B revenue target. Amazon and Walmart benchmarks — what it means for Polish retail.
October 5, 2026Read article →
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Reports, analyses and commentary
Materials prepared for boards and supervisory boards — e-commerce, omnichannel, retail media and PetCare markets in Poland and DACH. Every text is based on data from the cited sources.
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€911 billion: European e-commerce grows 7% — but who's really making the money?
European B2C online: €911bn in 2025, €961bn forecast for 2026. East +14%, West +5%. The end of the €150 customs exemption and AI decide who wins.
October 1, 2026Read article →
From search engine to agent: how AI is changing the entry point into e-commerce
AI is replacing the search engine as the starting point of the shopping journey: 85% of Polish teenagers search with AI and agents are taking over decisions. What it means for your store's visibility.
September 29, 2026Read article →
63% of extra e-commerce budgets go to AI and cashback
Classic advertising is losing ground. Where budgets flow, how AI-cashback mechanics work and what it means for retail chains — data, not opinions.
September 2026
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Retail Media 2026: From Pilot to Primary Margin Engine
Retail media in Europe is growing by 20% a year. How chains can monetize customer data — from pilot to full platform. A framework of assumptions, 3 brokerage models, 3 scenarios.
September 2026
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Premium Petcare: Why Poles Spend More on Pet Food Despite Inflation
The pet food market keeps growing despite inflation — premiumization, channel shifts in e-commerce, 3 scenarios for 2029 and 8 recommendations for petcare players. Data, not opinions.
September 2026
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Loyalty 2.0: The App as a Product, Not a Marketing Channel
68% of consumers: offers and promotions are the strongest loyalty driver (Adobe 2025). 12.7 million Poles use loyalty apps. How to redesign a program so it becomes a product — with a product manager, retention metrics and continuous iteration.
September 2026
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NRF 2026 Paris — What It Teaches Polish Retail
The second edition of NRF in Paris (15–17.09). Agentic AI, retail media 2.0, hyperpersonalization. Five recommendations for Polish boards.
September 2026
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AI in E-Commerce: Trend or Standard?
A 33-fold increase in AI-driven traffic during Prime Day. AI agents, Google Zero, privacy — what will really change e-commerce in 2026.
September 2026
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Loyalty Apps in Poland 2026–2029
State and growth prospects. Benchmark of Żappka, Rossmann, Biedronka and Zooplus. Omnichannel loyalty as an operating model.
August 2026
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Pet Care Online in Poland 2025–2029
What the online pet market will look like and what petcare chains should do to win the digital channel.
August 2026
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Retail Media: Broker or Operator?
Who should manage advertising space in stores? An analysis of the decision for retail chains.
July 2026
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